How children experience snërqq
snërqq is a digital space where children can chat, play, create and become part of a shared world together with their friends.
What makes it different is how the system is built: not around endless stimulation, but around belonging, creative participation, play and shared activity.
The Dings
A shared character the group builds together
Each friend group has its own Dings. Children build it together, shape it through what they do, and gradually make it their own.
The Dings reacts to conversations, play and creativity — and becomes part of the group’s shared experience. Over time, it grows, changes and reflects how the group interacts.
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Yard Crew
A world shaped by characters, not influencers
The world of snërqq is carried by recurring characters — the Yard Crew.
These characters give the platform identity, create recognition and make snërqq more than just a technical communication tool. Children enter a world with its own personality, recurring figures and shared stories — instead of orienting themselves around influencers and outside attention systems
Bronsky
Role:
Yard Authority, Moderator
Layer:
Chat, Clips, Interface, Games
Function:
He teaches the Yard Code and enforces rules in a child-friendly way.
How snërqq Works
What children need to connect, play and belong
The Dings
A shared companion the group builds together.
Yard
The digital playground at the centre of snërqq
The Yard is the central place in snërqq. It is where children encounter their shared world, their group and small games and interactive experiences.
These minigames create shared moments and make play part of the group experience. They are not designed to pull children into endless competition loops, but to be part of a world where friendship, play and creativity come together.
Car Racing Game
Chat
Directly connected with real friends
Children communicate on snërqq with their friends — in group chats and also in 1:1 chats.
Messages, reactions and creative contributions are a natural part of everyday life on the platform. This keeps communication lively, direct and rooted in real friendships.
The Dings is present and reacts to the child’s or the group actions.
Each Dings represents one friend group.
MySpot
A personal space within the group
MySpot is where children keep their memories, friendships and creations. It’s not a public profile — but a personal space that belongs to them inside their group.
Buzz
A stream shaped by the group
snërqq deliberately avoids a classic algorithmic feed.
Buzz brings together shared moments, creations and activity from the group. It stays social and relevant — without becoming an endless feed.
Only content from the child’s friends and Snerqq Yard Clips.
Sneq Editor: Creative toolbox for creative expression.
Sneq Editor
Creative expression inside the group
With the Sneq Editor, children create small scenes, reactions and stories together. This turns communication into something playful, creative and shared.
Social Game
Shared incentive system to strengthen positive group dynamics.
Children earn Jitter through creativity, communication and constructive participation, and use it to build and customize their shared Dings. They earn XP through play, which unlocks new evolution stages.
The system also reflects group dynamics through the Dingsometer, giving children visible feedback about the state of the group. As the Dings becomes more alive through ongoing activity, it also becomes more meaningful to the children.
This turns everyday interaction into a shared investment in the group — and strengthens commitment, belonging and group stability over time.
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The Social Game
Four Elements
Input: Ongoing activity and responsiveness
System Effect: Increases the Dings' liveliness
Group Effect: Deepens attachment and strengthens its social influence, Fosters funny companion
Input: Interaction patterns
System Effect: Shapes the Dings through the Dingsometer
Group Effect: Makes group dynamics visible and behaviorally relevant
Activity keeps the Dings alive
Play helps the Dings grow
Creativity helps shape the Dings
Group interaction shapes the Dings' mood
Input: Play in the Yard
System Effect: Generates XP for Dings evolution
Group Effect: Turns play into shared progression
Input: Creative contribution
System Effect: Generates Jitter for Dings customization
Group Effect: Strengthens shared ownership