Child safety by design
snërqq is an app built from the ground up for children — safe, fun and age-appropriate. It is designed to make digital life feel more natural, more social and easier to step away from.
How child safety works in snërqq
snërqq combines six layers of protection:
child-friendly rules, visible conflict interruption, social game mechanics, closed friend groups, natural stopping points, and a member-funded model that supports child-centered design - all aligned with current child data standards.
1. Child-friendly rules
Bronsky's Yard Code
In snërqq, rules for how children interact do not stay hidden in the background. Children learn them directly inside the system - through Bronsky and through short quests.
Bronsky teaches these rules in a playful way and enforces them visibly in the chat.
QR code invite protects from foreigners.
2. Closed friend groups
Built as a closed system
snërqq is built for real friend groups. Children do not join groups through open feeds or public search, but through controlled invitations.
This keeps communication within a clearly defined social frame. At the same time, children are more protected from open influencer logic and from outside comparison dynamics shaped by unfamiliar social worlds.
3. Natural stopping points
No endless pull
Many platforms are built to keep children scrolling, reacting and coming back. snërqq deliberately uses natural stopping points, clear transitions and a form of use that is allowed to end.
This reduces attachment through constant pull and supports an experience where the phone can be put away again.
At a glance:
- no endless feed
- clear transitions
- use is allowed to stop
- no design working against exit
Activity keeps the Dings alive
Play helps the Dings grow
Creativity helps shape the Dings
Group interaction shapes the Dings' mood
The Social Game
4. Social game mechanics
Jitter rewards participation
The social game mechanics reward positive group behavior. They shift the focus away from passive content consumption and towards active participation within the children’s actual friendship group.
Children earn Jitter and XP through this process. These points can be invested in building and developing their Dings. In this way, the Dings becomes the visible reward for shared participation, creative contribution and positive group experience.
The social game, however, is not limited to points and progression. It also includes visible reactions of the Dings and the Yard Crew across different levels of the platform, triggered by specific system events, as well as a child-friendly reflection of group states. This means the Dings does not only function as a reward, but also as a visible and responsive companion that makes group dynamics tangible for children.
5. Visible conflict interruption
The Dings and the Dingsometer
The Dingsometer uses system data from group interaction to identify different group states — from calm to escalating conflict. The Dings mirrors these states visibly and shows when group dynamics begin to tip.
When a group conflict escalates, a crying Dings can make that dynamic visible and help interrupt an escalation spiral.
Externalisation and reflection of group conflict to interrupt escalation.
Sofa Chill
Everything is calm. No special activity.
GDPR- and COPPA-aligned
Privacy aligned with newest child data standards
snërqq is designed around newest child data protection requirements and takes key GDPR and COPPA standards into account.
For parents, this means in particular:
- data minimisation
- protection of children's data
- age-appropriate privacy and safety design
- transparent documents and clear rules
All relevant documents are available for download.
6. Member funded
Funded by members, not advertisers
snërqq was built for children. That is why the platform is not free in the conventional sense. Free platforms are usually funded through advertising — and therefore through children's attention. That creates a built-in conflict of interest.
In snërqq, it is the parents who support the platform.
We've removed the things that make free platforms so harmful for kids. Sign up for the free snërqq Test and be among the first to join.